UNAM hopes to upload everything it has — from 18th century newspapers and vintage films to hundreds of thousands of student theses and a still-to-be-gauged sea of classroom teaching items — and let the world have it free of charge. The project, called Toda la UNAM en Línea (All of UNAM Online), made its debut last month.

“What we have seen in our exotic travels so far is that the Peace Corps is about the best use of soft power the US has ever made,” says Orth. The entire budget of the Peace Corps costs 5 hours in Iraq. Plus these Americans speak the language and are accepted and loved.”

The site opens the cyber-doors of the Department of State and is designed to reach untapped audiences nationally; it is a primer for groups seeking to learn more about diplomacy and the U.S. Department of State.