The Welsh Government has committed to establishing an equivalent to Creative England as part of its bid to become the "most creatively active nation in Europe". Welsh economy and infrastructure secretary Ken Skates pledged to set up the body, called Creative Wales, in a new report that sets out a vision for Wales' cultural future. 

From a ‘cultural ambassador’, the Vietnamese tourism sector is making efforts to make the Ao Dai into a ‘tourism ambassador’. The image of Ao Dai has been used to promote the beauty of Vietnamese culture. In addition, the long dress has become a tourism product.