Back in 2012, the Malaysian Prime Minister Najib Razak set up a department tasked with building the Malaysia nation brand. [...] We did offer up plenty of ideas, one of which was that the Malaysian singer-entertainer, Yuna, should be the face of any Malaysia nation branding initiative.

Award-winning singer Yuna is already a star in her native Malaysia, where she has been on the rise since her debut in 2008. She's also an observant Muslim and an entrepreneur. Yuna runs a fashion boutique that sells funky but modest clothes that meet the requirements of her faith. And while she's climbing the American charts with her new album, Nocturnal, she's not compromising her style or her religion.

Yuna is a Malaysian pop star whose most recent LP, Nocturnal, has quickly become one of the most notable releases of the year. Nocturnal, put out by Verve Records, is a potpourri of danceable landscapes overlaid with buttery-smooth vocals, buoyant lyricism, and a tasty sprinkling of Eastern sensibility. Yuna's not only unique for her music, though. She is also one of the few women in global pop to wear a hijab.