Olof Bergand, head of the Stockholm Program of Place-branding (STOPP) and Guje Sevón, Professor Emerita at Stockholm School of Economics, recently published a paper titled “Food-branding places – A sensory perspective” in which they explore how food is used to brand places. The paper, which was published in the November 2014 issue of Place Branding and Public Diplomacy, touches on topics related to both gastrodiplomacy and nation branding and explores the notion of "sensescapes."