This article focuses on two examples of British Council grants programmes and explores how the cultural relations approach might be enabled internationally.

With the rise in digital diplomacy and strong national branding techniques, the AU promises to be an organization that has potential to deliver a unified image for Africa and attract a prominent global audience.  

By harnessing the intermediary soft power of cultural icons like Taylor Swift, ASEAN countries can elevate their visibility, attract investment, and position themselves as key players in the global cultural industry.

Public diplomacy must extend beyond its discursive focus on soft power, into new epistemology for understanding negative and adversarial branding.

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories from across the globe related to public diplomacy.

As part of its commitment to building the academic field of public diplomacy, CPD will award $2,500 to an emerging scholar engaged in cutting-edge research on public diplomacy.

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories from across the globe related to public diplomacy.

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories from across the globe related to public diplomacy.