south korea
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Blog%231%20%2833%29.png?itok=i2LOVv9U)
"Hallyu," or the Korean Wave, may seem to be one of South Korea's main sources of soft power and public diplomacy but it has generated some backlash.
![Closing of Expo 2020 Dubai by César Corona](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Expo%202020%20Dubai_0.png?itok=vfwNpwk2)
See some of CPD's content related to the 2020 Dubai Expo, the 2015 Milan Expo and more.
![A concert by anna. m. w. via Pexels A concert by anna. m. w. via Pexels](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-concert.jpg?itok=eQWjMATs)
Nguyen Le of University of Nottingham, Ningbo explains that more needs to be done for the South Korean government to establish BTS as a PD asset.
![metaverse by geralt via pixabay metaverse by geralt via pixabay](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469%20metaverse.jpg?itok=Afe10ZJZ)
A discussion of how we can borrow businesses’ ‘space creator’ strategy to advance public diplomacy in a multiverse era.
![U.S.-South Korea Creative Fellows U.S.-South Korea Creative Fellows](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/CPD%20U.S.-Korea%20Fellows%20Cohort%202.png?itok=BEBOkxBp)
Meet the second cohort of CPD U.S.-South Korea NextGen Creative fellows.
![U.S.-South Korea NextGen Creative Fellowship Program U.S.-South Korea NextGen Creative Fellowship Program](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Korea%20Fellowship%20Announcement.png?itok=wKqG1ZlF)
Meet our first nine fellows in this inaugural cohort.
![U.S.-South Korea Creative Fellowship Program U.S.-South Korea Creative Fellowship Program](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Korea%20Fellowship_3.png?itok=DG7XM66H)
The application deadline is October 10, 2022.
![Korean k-pop band BTS at the United Nations Youth Strategy launch, New York, September 24, 2018 by Paul Kagame via Flickr (CC BY-NC-ND 2.0). Korean k-pop band BTS at the United Nations Youth Strategy launch, New York, September 24, 2018 by Paul Kagame via Flickr (CC BY-NC-ND 2.0).](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-bts-korean-kpop-band-un-strategy-meeting.jpg?itok=KbPv_GDQ)
The impact of celebrity diplomacy on global youth audiences deserves more academic attention, writes researcher Martin Kwan.