Xinhua organised the roundtable bringing together a select group of editors and publishers of both countries “to enhance communication and cooperation” between the two media ahead of the President Xi’s “milestone” visit. “We hope that media will play a positive role in enhancing relations between the countries,” said Tuo Zhen, Vice-Minister of the Publicity Department of the Communist Party of China’s Central Committee.

The fun and joy that Xinhua is searching for reflects a quandary facing China’s leadership: As Xi navigates a difficult phase of his administration, his messaging machine — for decades one of the Communist Party’s most crucial levers of power — has been struggling to make itself heard.

China's largest official news agency, Xinhua, is experiencing some growing pains on Twitter. It started tweeting in March 2012, but has amassed only 22,942 followers since, small potatoes set against its 9.2 million fans on Weibo (Chinese Twitter). Snafus like this might help explain why Xinhua's not getting more English-language social media love.

The launch of Africa Weekly by the China Daily in December is the latest move by a Chinese state media company to expand on the continent. In April 2011, the Xinhua news agency partnered with a Kenyan network operator to provide news for mobile phones. That was followed nine months later by CCTV Africa in Nairobi, the first broadcast hub to be established by China Central Television (CCTV) outside Beijing.

...Hu told the 17th Congress of the Chinese Communist Party that China needed to invest more in its soft power resources. Accordingly, China is spending billions of dollars on a charm offensive. The Chinese style emphasises high-profile gestures, such as rebuilding the Cambodian Parliament or Mozambique's foreign affairs ministry.

If public diplomacy helps determine which countries are on the way up and which are on the way down, U.S. actions speak louder than the broadcasts themselves. "We are in an information war, and we are losing that war," Secretary of State Hillary Clinton admitted to Congress last month.

China’s official news agency launches Financial Information Exchange. China’s official Xinhua News Agency Saturday launched its financial information exchange, an information sharing platform in the financial and cultural sectors to promote development of the nation’s capital market.