Expo 2017, held this summer in Astana, opens up a lot of opportunities for Kazakhstan: from modernization of the energy sector to a breakthrough in tourism and from the optimization of transport infrastructure to the strengthening of international cooperation. One of the expo’s most important achievements, undoubtedly, will be the promotion of Kazakhstan’s national brand.

"I have also been made to understand that these competitions also contribute meaningfully to the aspect of cultural diplomacy and tourism," he said, indicating that those who got podium positions at national level were sometimes accorded international exposure through participation at international expositions or performing at Botswana Day abroad in collaboration with the country's diplomatic missions.