The USIA systematically engaged foreign publics by building long-term relationships. Its cultural, educational and exchange programs built networks of mutual understanding. Generations of emerging people of influence first visited the United States as guests of the USIA.

Former president César Gaviria recently recalled that his son had once asked him how peace would be achieved in Colombia. “In bits and pieces,” he told him. Making peace between multiple factions is like three-dimensional chess – a fact that will not be lost on those trying to bring peace to Syria. Reducing the complexity is essential, the Colombia experience shows.

Overseas, U.S. prestige appeared to be a thing of the past. Policymakers and diplomats, hoping to “fix” this problem, used several ways to do so, including turning to public diplomacy (PD), a little-known, among the American public, foreign policy instrument, implemented by the United States Information Agency, established by President Eisenhower (in 1953), at the height of the Cold War, in order to counteract Soviet propaganda.

The Foreign Ministry, in a statement, said that the campaign aimed at spreading awareness of the parliamentary life in Egypt that began as early as 1866 and its significance on Egypt’s public and political life.
 

Why targeting a sporting event often feels like a direct attack at the heart of a nation […] Sport has always been seen as a manifestation of national identity. It is sometimes an outlet for our most primitive, tribal instincts, or, as the former Holland coach, Rinus Michels, put it: "Football is war."