The Korean government views communication anchored in a respect for the core values of culture as the essential foundation for viable cooperation and partnership. Accordingly, the government is carrying out a nation branding campaign to enhance global understanding of Korea’s core cultural values.

Nguyen Nguyet Nga is the first female economics director in the Ministry of Foreign Affairs, nominated by the President as Ambassador. She is a high ranking official at the Asia-Europe Meeting (ASEM), deputy head of the Vietnamese government negotiation delegation for economic and trade issues. She was also the Vietnamese Embassy Envoy in the US. Nga is always very busy as she undertakes many different works. She now is busy with preparing for the APEC high ranking conferences and the activities to be held in Vietnam in 2017.