Nevertheless, Indonesia’s coffee export volume is projected to rise this year — which is timely given rising global demand amid volatility of supply. But such ignorance in the US market could eventually undermine Indonesia’s integrity and credibility as one of the largest coffee exporters to the US and the world’s fourth-largest coffee producer. It is a serious wake-up call for all of us to solidify Indonesia’s brand in the world coffee industry.

Nevertheless, Indonesia’s coffee export volume is projected to rise this year — which is timely given rising global demand amid volatility of supply. But such ignorance in the US market could eventually undermine Indonesia’s integrity and credibility as one of the largest coffee exporters to the US and the world’s fourth-largest coffee producer. It is a serious wake-up call for all of us to solidify Indonesia’s brand in the world coffee industry.