Which would you rather look at? Pictures of war, conflict and violence - or hot guys eating hummus? Four students from the IDC in Herzliya are counting on you choosing the latter. That premise was the idea behind the hottest new Instagram account around: “Hot Dudes Eating Hummus.” [...] “The four of us wanted to create an apolitical branding campaign for Israel to shed some light on the humor, diversity, fun, beauty, and culture that are so vibrant and rich in this country,”