My experiences in Ethiopia have been, in a word, wonderful. I quickly discovered I share a common thread with the majority of the people here:  that of our national pride and a love for the beautiful game of soccer (futbol). I have oft said the game of futbol shrinks the world; it is a common language spoken in just about every corner. This has been no different in Ethiopia.

In the debate over what is and is not public diplomacy, here’s another example to throw into the mix. In 2009, the ad agency for Nike China won an award for its series on Liu Xiang, a Chinese phenom in the hurdles. Liu carried the inspirations of China into the Beijing Olympic games in 2008.

The Adolescent Girls Initiative partners the World Bank, the Nike Foundation and governments of developing and developed nations to empower girls in poor countries. The two-year-old program is helping girls in Asia, Africa and the Middle East gain the education and skills they need to transition into the workforce.