Mrs Helen Annan, the Chief Executive Officer of Brand Ghana, has underscored the need for the nation to intensify its branding efforts to enhance its competitiveness on the global arena. She said: “The process of branding our nation is now, and we call on everyone to be a brand ambassador in promoting our dear nation Ghana and support the Brand Ghana Office in its endeavour.”

With the official launch of the Brand Ghana programme Tuesday morning, then Vice President, John Dramani Mahama discussed the importance of promoting a positive image of the country despite the many challenges Ghanaians currently face.

These efforts, the current and those before it, border on what is known as country marketing or its sub domain, place branding. In this piece, I will first analyse the first part of the question, ‘Marketing Ghana with what’? The second and third parts, ‘to who and by who’ shall feature in subsequent publications.

Mr Kabral Blay Amihere, Chairman of the National Media Commission (NMC), on Friday applauded the achievements of the Institute of Public Relations (IPR) in remaining a self-censored body aimed at maintaining professional excellence.