Can T-shirts, hoodies and sports socks inspired by God – and worn by Justin Bieber – help to win disciples? Think of church merchandise and you will likely think of mugs decorated with stained glass windows or key chains with bible quotes, sold in a dusty gift shop. But things have changed: for the face of “church merch” in 2017, look in the somewhat unexpected direction of Justin Bieber.

Convergence — that is what Incredible India is seeking to bring into the increasingly digital campaigns to market the country to tourists. One of the objectives of the Incredible India 2.0 campaign is fostering engagement between Centre and state initiatives, as well as extensive collaborations with industry, to promote tourism. [...] The ministry is promoting a give-and-take approach. 

Leading Brand specialist and entrepreneur, Charles O’Tudor, in this interview, reveals how Nigeria can attain sustainable economic viability through proper branding. O’Tudor, who is the Principal Consultant at Adstrat Branding Management Consortium-a firm responsible for many successful branding campaigns in the public and private sectors, also explained how Nigeria can rebound from recession through branding.