India has been placed as the globe's seventh most valued 'nation brand' in 2015, moving up one notch from eighth position in 2014. With an increase of 32 per cent in its brand value to USD 2.137 billion (from USD 1.621 in 2014), , according to Brand Finance, which brought out its annual report on the world's most valuable nation brands in October 2015.

On Monday 2 April 2012, the UN will implement Resolution 65/39 which places 'happiness' officially on the global agenda....This is a major triumph for Bhutan's soft power. Forty years ago, the King of this nation established Gross National Happiness (GNH) as an alternative to Gross National Product (GNP)