Whether the country likes it or not, Namibia already has a brand. Outsiders have a specific idea of the country's character, and at the moment that character is branded by generalisations, narrow perceptions, stereotypes, and clichés. Gordon suggested a number of ideas that Team Namibia can use to improve its global competitiveness.

NAMIBIA must change its country brand, currently flawed with stereotypes, narrow perceptions and cliches, to a bold, multi-layered one which will allow it to compete on a global stage. "Namibia's brand can never be a brand like KFC or McDonald's," Gordon Cook of the National Brand Navigator for South African brand leadership school Vega said at the annual general meeting of Team Namibia on Wednesday.