“Macao is a place where cultures from the East and West are orchestrated into a beautiful symphony. […] The synergy between culture and tourism enriches visitors’ experience in Macao, and steers the tourism industry and the cultural and creative industry towards sustainable development, ultimately supporting Macao’s quest to become a world center of tourism and leisure,” said Maria Helena de Senna Fernandes, president of the festival organizing committee.

With the aim of promoting Asian art and cultural exchange, the organizer also invited 16 local artists from different generations to present Macau art ecology’s “today and tomorrow” through a hundred artworks. At “Being Asia” about sixty artworks by thirty-five young Korean and Japanese artists have been selected from twenty reputable galleries to reflect the changing Asian societies and cultures.