Georgia has invented a new kind of public diplomacy - "cycle diplomacy." "The project goal: to discover a new Georgia for the Azerbaijani society, strengthen friendly ties, promote a healthy lifestyle, classical, folk and extreme sports, advertise companies, attract business partners, tourists in Georgia, etc. It is planned a reception by President Ilham Aliyev of Azerbaijan in Baku, meetings with the population in 26 large cities and regions," it was reported.

The ambassadors' 'Bike Across Borders' trip to the sister cities of Victoria Falls, Zimbabwe and Livingstone, Zambia included stops along the way to see U.S. government projects, national parks, and local chiefs. One of the ambassadors' key messages was the importance of an improved business climate to attract private investment.