engage

Under the Obama administration, U.S. policy toward North Korea largely has devolved into the president sitting in the Oval Office, closing his eyes, and hoping the nuclear monsters will go away [...] If Pyongyang is ever going to talk about human rights, it will do so only after it feels more secure. If there is any hope for evolutionary change within the North, such a process will be advanced by greater cultural and economic cooperation.

In recent years, diplomatic circles have been relying on the term “engagement” to describe various communication and public diplomacy activities with foreign publics. The term is used almost universally in government, the military, academia, corporations and think tanks to describe a range of practices designed to influence or persuade foreign audiences.