Fourteen years ago, it was founded as a local coffee and bakery chain store in a Taiwanese night market. Today, a U.S. city mayor signed an official document creating a day in its honor. [...] Some local Taiwanese businesses saw this recognition as proof of how proactive the U.S. government had become in attracting investment." Others saw it as a more profound sign that a sector of Taiwan's soft power in the U.S. was on the rise.