Planting K-Pop on US soil, SM Entertainment announced its plans to create the SMTOWN Museum in Los Angeles. On August 7, SM Entertainment revealed that it will be building a place for US residents to experience hallyu in Los Angeles. The new SMTOWN Museum (tentative name) will be located at 6th and Oxford in Koreatown. “We’ve been planning for a long time to create a place where residents in Hollywood could experience hallyu, but we decided that it was more meaningful to bring US residents and tourists who were interested in hallyu to LA’s Koreatown,” said the agency.