Surprisingly, some of these leaders, particularly in Russia and China, have been wielding a sophisticated and deceptive soft power beyond their borders that is proving more enduring and effective than in the past. Their tactics are asymmetrical and subversive, using deception and disinformation, not easily confronted.

Winston Churchill would fit in perfectly with today’s social media culture. His style was to communicate constantly, interpreting events as they unfolded, and explaining what he intended to do in real time. Churchill’s astute observations and keen wit helped to build his towering reputation as a great leader. Although public speaking was the primary medium of the day, Churchill was a prolific writer who came up with some of the best, less-than 140 character quotes in history.