In early February, 7 USC Master of Public Diplomacy students embarked for São Paulo, Brazil. We arrived with just a day to get acclimated to the city before our meetings began on Monday. As students of diplomacy, the logical choice for a research trip to Brazil might be Brasilia. As the capital, it hosts the country's diplomatic corps and would certainly make a worthy case study of how diplomacy works in Brazil. While traditional diplomacy will always be worth pursuing, we are not going to Brazil to study it.