More than 20 members of the woman's family stoned her to death for the "crime" of "dishonoring" her family by choosing to marry someone she loved rather than a husband her family had chosen. Social media immediately picked up on the horrific and very public killing. #Farzana became a hashtag that provoked a conversation about the crime of so-called "honor killings" and society's tolerance and the police's alleged indifference to it.