Matthew LeVeque is a public relations veteran with experience in integrated communication campaigns, public affairs, and community relations and a CPD Faculty Fellow. He was senior vice president at Rogers/Ruder Finn, where he founded and directed the firm’s internal Digital Strategies Group and played a key communication role in California’s anti-tobacco education campaign. Le Veque has taught strategic public relations courses at the USC Annenberg School for Communication and Journalism as an adjunct instructor since 2003. The School of Journalism Graduate Student Association recognized him as the best PR professor in the 2007–08 and 2008–09 school years, and his professional work has earned more than 30 awards from professional organizations.