Diana Ingenhoff is a full professor of organizational and strategic communication as well as vice-dean of the Faculty of Economics and Social Sciences at the University of Fribourg (Switzerland).

In 2016, she founded the first international Public Diplomacy Interest Group at the International Communication Association (ICA), of which she is elected chair, and has become ICA board member. Also, she is Executive Director of the European Public Relations Education and Research Association (EUPRERA) and president of the Swiss Association of Communication and Media Research (SACMR), for which she is member of the executive board since 2009.

Diana serves on the editorial boards of Public Relations Review, Public Relations Inquiry, and the International Journal of Strategic Communication. Her research and teaching areas include public diplomacy, reputation measurement and international public relations research. She is currently editing two books on the formation and effects of country image, reputation, brand, and identity (Routledge) and an introduction to public diplomacy (von Halem), both to be published in 2018. She has published over 60 articles and chapters in international academic journals and academic books. Moreover, she is a senior public diplomacy and strategic communication advisor.

Diana Ingenhoff received both her doctor degree and habilitation from the University of St. Gallen (Switzerland), studied in Germany, Spain and Argentina, holds an MA in communication science, and was a visiting professor at Waikato University in Hamilton (New Zealand), Queensland University of Technology in Brisbane (Australia), the University of Florida and the University of Tennessee (USA).

Dr. Ingenhoff’s 2017-2019 CPD Research Fellowship project for the Center is titled “Developing a 360-degree Integrated Public Diplomacy Evaluation Approach: Analyzing Country Images from Stakeholder and Media Perspectives.”