This summer much global attention has focused on South Korea's biggest problem: its northern neighbor with his nuclear missiles and penchant for detaining American journalists. But South Korea has another problem: its international reputation. South Korea now has an economy approaching one of the ten largest in the world but falls short of the top thirty on the indices of brand reputation. Korea's image has lagged behind the reality of its economic and political transformation over the last twenty years.

Like many great orators President Obama knows how to quote scripture to maximum impact. His Cairo speech included passages from the Holy Koran, which his audience applauded.

President Barack Obama inherited two major public diplomacy problems. The first was the obvious crisis in America's communication with the world and the attendant decline in America's global standing. The second was the identification of the process of public diplomacy with the administration of George W. Bush. It was a paradox. The administration could not summon the cure without reminding people of one of the causes of the disease. The linking of Bush with Public Diplomacy was not wholly fair. The term was brought into its modern use in the U.S.

Ralph Waldo Emerson famously lamented "How much of human life is lost in waiting" and observers of U.S. public diplomacy these last few months could be forgiven for saying the same thing. While other areas of government have something to show for the first one-hundred days of the Obama administration, formal public diplomacy initiatives have been hard to find.

In the last couple of years the U.S. Department of State has stepped boldly into the world of new technology. In his brief tenure as Under Secretary of State for Public Diplomacy James Glassman seemed eager to try all manner of Web 2.0 approaches to engage the global public. Some efforts have been praised, as with the contributions of State Department diplomats to blogs in the Middle East. Others have raised eye-brows, like Deputy Assistant Secretary Coleen Graffy's excursions into the realm of Twitter.

“Poor Mexico“ the nation’s nineteenth century dictator Porfirio Díaz supposedly remarked, “so far from God and so close to the United States!” His lament continues to strike a chord today. Mexico remains fundamentally connected to its neighbor to the North both by economic and cultural ties. A substantial number of Mexicans work in the United States and the remittances that they send home play a significant role in the Mexican economy. American brands and popular culture are everywhere in Mexico.

Quincy Jones's welcome appeal for the creation of an American cultural tsar has fascinating implications for the world of public diplomacy. Jones himself has been a figure in American cultural diplomacy from his early days as the manager for the Dizzy Gillespie band tours of the Middle East and Latin America in the late 1950s to his own work as a powerful international voice of American cultural creativity.