Amra Tareen is founder and ex-CEO of allvoices.com, a global people’s media company where anyone can report news or their story from anywhere in the world via cell phone or PC. Launched in July of 2008, Allvoices is the fastest growing citizen media news site with over 10M unique users per month and 460,000 citizen reporters from over 180 countries. Allvoices, a venture-backed company with over $9M in capital raised from VantagePoint Venture Partners and Silicon Valley Bank, was sold to Datran Media in May 2011. Amra is currently SVP of Strategy at Datran Media.
Amra started Allvoices as she felt that mainstream media was biased, portrayed people in a certain way, and did not provide multiple points of view. She believed there was a need for a social media platform where individuals can report on-the-ground news, share opinions, and understand each other’s perspectives (local and global) through real unedited conversation.
Allvoices' first “Automated Newsroom,” a combination of technology and Allvoices user community, allows the site to scale beyond that of mainstream outlets with reports from hyper-local locales to the farthest corners of the world. Allvoices is about democracy and making a difference; it gives the power to publish back to the people while maintaining relevance and accuracy. Reports are vetted through an industry-first “Report Credibility Meter,” a system using contributor reputation, online news sources, blogs, images and videos to determine report accuracy and credibility for each contribution made to the site.
Allvoices uses breakthroughs in machine learning, natural language processing and crowd sourcing for contextual analysis and matching to create context and perform editorial functions. It also uses Search Engine Optimization and Social media to distribute news.
Prior to Allvoices, Amra was a partner at the venture capital firm, Sevin Rosen Funds. She was at Sevin Rosen from 2000-2006 focusing on investment opportunities in the software, communications/networking infrastructure and next-generation carriers. Before joining Sevin Rosen, Amra was a product-marketing director at Ascend Communications and Lucent Technologies where she was instrumental in growing the DSL business. She was also responsible for product positioning, competitive analysis and outbound marketing for the remote access business. Earlier she worked as the product manager for Ascend's SS7 gateway.
Amra has an MBA from Harvard University and a Bachelors of Electrical Engineering and Computer Science from University of New South Wales, Australia.