Craig Carroll (Ph.D., The University of Texas at Austin) is an assistant professor in the Public Relations and Public Diplomacy units. He teaches courses in PR Research & Evaluation, Corporate Reputation, and Corporate Diplomacy at the graduate and undergraduate levels.

Carroll serves on the editorial board of International Journal of Strategic Communication. He chairs the Taskforce on International Public Relations Research for the public relations division of the International Communication Association (ICA) and serves as the Associate Director of Research for the Reputation Institute (RI).

Carroll's research focuses on corporate reputation and the news media. His work includes the development of technologies for the monitoring and measuring of companies' reputations as they are portrayed through Internet, print, and broadcast news in realtime. He is in software development of DICTION 6.0--a computer-aided text analysis program used extensively in political and corporate reputation research--with Dr. Roderick Hart, Interim Dean of the College of Communication at the University of Texas at Austin.

Carroll has published in the Encyclopedia of Public Relations, Corporate Reputation Review, Journal of Organizational Change Management, Communication Research, Management Learning, and a chapter in the book just released, The Changing Face of European Identity, published by Routledge Press.