Assessing China's public diplomacy. 

This article originally appeared on the USC US-China Institute's web magazine US-China Today.

Dear User: Due to the large number of text messages you’ve sent to the opposite sex, creating the worst and their negative influence on society, we have already suspended your text message service. Tomorrow, please bring your wooden stool to the police station to execute moral re-education!
(Translated Chinese Text Message)

Written with Wang Jian.

In December 2005, famed Chinese filmmaker Chen Kaige's latest work "The Promise" opened to tepid reviews from his fellow countrymen. With production costs exceeding $35 million, the film failed to capture the hearts of a traditionally accepting audience. While Chinese have come to expect sub-par films in the past, a more market-driven movie industry seemed to have promise, just not the Promise.