The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

This post was originally presented as a speech to the Taiwanese Ministry of Foreign Affairs in Taipei, Taiwan, on October 29, 2009, and is reproduced here with the permission of the author.

 

 

The U.S. foreign policy machine has been churning out a lot of bad ideas lately. To what do we owe this increased supply of bad ideas? Is it mainly the fault of the current foreign policy team? The permanent foreign policy apparatchiks? Where do all these bad ideas come from?

The short answer is, "all of the above." Bad ideas are not just the fault of the Bush officials that control the White House, State Department and Defense, although to them goes the lion share of responsibility for providing and enacting really bad ideas about foreign policy.

There is good news and bad news in the world of public diplomacy.

The good news is that respected observers and senior American officials are now paying more attention and trying to develop public diplomacy strategies. The not-so-good news is that they are getting it wrong. And the really bad news is that until America fixes its diplomacy both public and traditional, our national interests will continue to be badly compromised by precisely those institutions most responsible for protecting us.

It was bound to happen. The iconic flagship of our voyage into the digital age has run up against the hard realities of state power and international relations. Internet naiveté is giving way to global realpolitik. Now that Google is in a major flap over its deal with the Chinese government to censor itself, what will become of Google’s “foreign policy?” And what, if anything, should the American government do? This case simply foreshadows the complexities of designing “foreign policy” in the digital age.