The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

Saudi Vision 2030 logo, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

Rayan Alyusufi of Bournemouth University explores Saudi public diplomacy evolution, offering context and guidance for further study on the subject.

Dome buildings in the city of Medina by Konevi via pexels.com

Saudi Arabia's soft power strategy during the Hajj promotes a liberal image but comes with a catch.