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We’re not the only ones holding a game design competition!

mtvU, a dedicated television network for college students and the Reebok Human Rights Foundation is offering a $50,000 reward to a student or group of student digital activists who create an online video game or viral campaign to raise awareness and help stop genocide.

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Welcome! The purpose of this space: to document my research on the potential of video games in the realm of public diplomacy.  With the rise of “info-tainment”, “edutainment” and political marketing, there has been merge between politics and popular culture. One burgeoning form of popular culture is that of video games. As technology advances and this interactive media becomes more and more sophisticated, the reach and influence of video games is expanding exponentially. Can institutions utilize video games and massively multi-player online games to promote public diplomacy?

While State Department official Karen Hughes was wrapping up her listening tour of the Middle East, an important session of United Nations representatives was taking place in Geneva.

Ms. Hughes, the undersecretary of state for public diplomacy, was assessing how the United States government might better communicate with Arabs and Muslims abroad. The U.N. meeting was tackling the issue of how much authority the United States ought to have in overseeing world information that would help the United States do so.

As the prison road boss remarked to the Paul Newman character in the classic 1967 movie "Cool Hand Luke," "What we got here is…failure to communicate."

There are at least two versions of what happened when Hurricane Katrina hit New Orleans and other Gulf cities -- of the flooding, the death and breathtaking destruction, and of the governmental response. Sharply different stories are being told, one by domestic broadcasters, the view from their bubble; the other by foreign broadcasters, as seen from their bubble.

TV viewers in Iraq want to laugh and be entertained. Unlike voyeuristic viewers elsewhere in the Middle East, who gravitate more toward pan-Arabic satellite news channels where mayhem matters, TV viewers in Iraq prefer local knockoffs of the "The Newlywed Game," "Saturday Night Live," and lottery programs.

During the invasion of Iraq and for several months afterward, there were 700 embedded reporters with U.S. and coalition troops. Literally thousands of stories flowed from those reporters: from inside battle zones; from the streets of Baghdad where a young person would be observed rubbing the sole of the shoe on a toppled statue of Saddam Hussein dragged through the street; from dancing crowds enveloping coalition troops. All this in news reports helped shape early public perceptions about the Iraq war.

More movies are produced in Bollywood than in Hollywood, or anywhere else on earth. Some 900 films per year are released from Bollywood, in the teeming commercial hub city of Mumbai, known for centuries as Bombay, in India.



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