For over a hundred years, World Expos have provided a way for countries to present themselves to the rest of the world, both to showcase their progress and achievements as well as to share aspects of their culture. CPD has...
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A Tale of Two Pavilions
May 27, 2016
In anticipation of CPD’s upcoming public diplomacy forum in Japan, we’ve opened our World Expo vault for an inside look at how Japan crafted its brand identity for global audiences. The World Exposition is a mega global event where countries can showcase their culture and innovation. CPD traveled to two World Expos—the 2010 Expo in Shanghai and the 2015 Expo in Milan—to experience how nations market themselves on the world stage. Highlights from both Japanese pavilions are presented below.
Japan at Expo 2010, Shanghai
Japan at Expo 2015, Milan
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Photo by Moyan Brenn | CC BY 2.0
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