South Korea’s Other Problem
This summer much global attention has focused on South Korea's biggest problem: its northern neighbor with his nuclear missiles and penchant for detaining American journalists. But South Korea has another problem: its international reputation. South Korea now has an economy approaching one of the ten largest in the world but falls short of the top thirty on the indices of brand reputation. Korea's image has lagged behind the reality of its economic and political transformation over the last twenty years. Read More