As the host of 2010 FIFA World Cup, South Africa aims to create a more compelling, dynamic brand image of the country. Its Consul General in Shanghai discusses the South African brand and its co-branding with the World Cup at the Expo.

This video is part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.

According to Media Tenor, a Zurich-based research institute, like other recent world expositions, Expo Shanghai only received scant attention in the international media prior to its grand opening on May 1.

This is hardly surprising. The Expo, as it is currently conceived and presented, is simply not a media magnet to start with.

On 1 July 2010 Xinhua, the news agency of the People’s Republic of China (PRC), will launch a global 24-hour English-language television channel called China Network Corp (CNC). Trial broadcasts began on May 1.

To characterize the Shanghai Expo as mainly China’s showcasing of its soft power misses an important point.

APDS Blogger: Chen Chen

In my recent book touring travels down under, I was struck repeatedly by the sense in which New Zealand and Australia seem for a North American at once remote yet accessible, exotic yet familiar.

APDS Blogger: Tala Mohebi