For over a hundred years, World Expos have provided a way for countries to present themselves to the rest of the world, both to showcase their progress and achievements as well as to share aspects of their culture. CPD has...
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The South African Pavilion: Co-branding with FIFA World Cup (Videoblog)
Jun 13, 2010
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As the host of 2010 FIFA World Cup, South Africa aims to create a more compelling, dynamic brand image of the country. Its Consul General in Shanghai discusses the South African brand and its co-branding with the World Cup at the Expo.
This video is part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.
>> For viewers in China, follow this link to watch the video
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