For over a hundred years, World Expos have provided a way for countries to present themselves to the rest of the world, both to showcase their progress and achievements as well as to share aspects of their culture. CPD has...KEEP READING
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The South African Pavilion: Co-branding with FIFA World Cup (Videoblog)
As the host of 2010 FIFA World Cup, South Africa aims to create a more compelling, dynamic brand image of the country. Its Consul General in Shanghai discusses the South African brand and its co-branding with the World Cup at the Expo.
This video is part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.
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