The India: Inside Out Project

APDS Blogger: Maya Babla

This December, a group of seven graduate students from the Master of Public Diplomacy program at USC’s Annenberg School for Communication & Journalism will embark on a journey to India. We will visit New Delhi and Mumbai, meeting with a range of stakeholders interested in how this global player is positioning itself to foreign and domestic audiences.

October in India means many things. The start of a busy festival season, the birthday of Mahatma Gandhi, and this year, the advent of the F1 races in Delhi.

There has been a flurry of activity on the public diplomacy front in India recently. With bigger economic clout in the international stage, India now feels the need to be seen, heard and engaged. From international conferences to social media campaigns, the Public Diplomacy Division of the Government of India is in overdrive to shape a desired perception of India across the world.

New York Times columnist David Brooks recently wrote a piece on “Smart Power Setback,” harshly criticizing the international aid system and the way it has operated in Afghanistan over the past decade. Drawing on the recent U.S.

Co-Author: Sam Jacobson

During research on media and conflict in Afghanistan, Professor Price came across the interesting phenomenon of "Radio in a Box," or RIAB. Captivated by the phrase and concept, he sought to find out more about it.

My title for this piece is intentionally ambiguous, because the relationship between the United States and Pakistan is utterly ambiguous. It could refer to Washington leaders saying, “Sorry that we violated your sovereignty to kill Osama bin Laden, but we still want to be friends.” Or it could refer to Americans saying, “We know some of your conservatives are sad to lose Osama, but we still want want to be friends.”

Over the past ten years since 9/11, event after event in and outside Afghanistan has overshadowed the need to connect with the Afghan people and to deliver on their basic expectations for peace, justice, and prosperity. Even though NATO member-states increasingly appreciate the importance of public diplomacy at home and abroad, they have largely faltered to engage and listen to the Afghan people on how to secure Afghanistan.