A recently published Wilton Park conference report, titled “Soft Power in Action,” discusses how the shift in recent years away from large-scale use of military force has led to increasing demands being made of soft power.

In his recent book, Franco Sells Spain to America: Hollywood, Tourism, and Public Relations as Postwar Spanish Soft Power, Neal M. Rosendorf examines the Franco dictatorship’s use of Hollywood movie productions in Spain, American tourism, and sophisticated public relations program.