New Book on Nation Branding by Jay Wang

CPD Director Jay Wang’s new book, Shaping China’s Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan), explores the phenomenon of nation branding by looking atthe 2010 World Expo in Shanghai.

Wang considers the national pavilions’ use of branding principles and practices at the Expo, and makes a case for the enduring significance of such events as they pertain to public and cultural diplomacy. The book also sheds light on international soft power efforts directed toward China and their implications for the Chinese public’s worldview.

Shaping China’s Global Imagination is available for purchase through Macmillan Publishers. For more information, click here.



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