New Mini-Course: Transforming Data into Insights for PD Strategy

This December, CPD returns to Washington, DC to launch another mini-course: “Transforming Data into Insights for Public Diplomacy Strategy.”

In this age of information abundance, the challenge for effective public diplomacy strategy is not so much about the quantity of data but the ability to gather relevant and quality data in order to drive insights for better planning.

Over three days, participants will develop proficiency in analyzing and integrating a variety of data to create impactful public diplomacy strategies and programs. Course material will combine time-tested methods and technology-driven tools in data collection and analysis. Participants will learn methods to effectively employ storytelling to demonstrate and advance insights for strategy. Classes include:

• Putting Data to Work in Public Diplomacy Strategy and Planning
• Fundamentals of Research and Data for Public Diplomacy
• Understanding Stakeholders and Influencers
• Digital Data and Real-Time Analytics
• Creating Social Stories: PD Strategy through Engaging Narratives

More information about individual modules can be found here.

Faculty include leading scholars in their fields and hold positions at USC, the Ohio State University and Michigan State University. Working with real campaigns and everyday tools under expert guidance, participants will complete the course with new tools and techniques to implement upon returning to their home workplace.

Applications will be accepted through November 10, 2017. Apply now!

Tuition:

• $1,950 per person (includes materials and some meals)
  or
• $1,650 per person for organizations sending two or more participants (includes materials and some meals)

For additional information, please click here.

For question, please email Stacy Ingber at singber@usc.edu.

CPD is a leader in public diplomacy training and has provided both short- and long-term programs for more than twelve years, with upwards of 200 alumni who are working across the globe in embassies, foreign ministries, international organizations, defense and the private sector.