Pop Diplomacy in Peru

In Pop Power: Pop Diplomacy for a Global Society, Luis Antonio Vidal Pérez explores pop culture as a tool for constructing a global society in the context of International Relations by studying the cases of South Korea and Japan’s pop diplomacy in Peru.

After defining what pop culture is, where it comes from, and where it’s headed to, the book delves into the cultural diplomacy programs of Japan and Korea and how pop culture can help countries with their nation branding strategies. The book also contains information about the Constructivist School of thought to explain where cultural diplomacy stands in International Relations. Final chapters detail how pop culture can be turned into pop diplomacy.

To read the entire book, click here.


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