Hosted by Brand South Africa and the Brand Leadership Academy and featuring several high-profile local and international speakers... "Africa is richer than you think, and it is certainly not a 'media dark' continent.."

Beijing invests a lot of diplomatic and public-relations effort in persuading the world that China's "peaceful rise" is nothing to fear. This is especially true in Africa...Libya's recent turmoil represents a missed opportunity for Beijing to have shown its readiness to shoulder the responsibilities of a great power.

China relies extensively on its investment and foreign aid apparatus to bolster its soft power on the continent. While Sata's election will not deter the Chinese from further investing in Zambia, it could signal the beginning of a trend in African politics for candidates to run on anti-Chinese platforms.

As this laundry list of objectives indicates, it appears that the US is approaching terrorism in Africa from many different perspectives. Mirroring America’s foreign policy, however, the TSCTP places too much emphasis on hard rather than soft power.

That open-air midday prayer video on YouTube illustrates the operational capacity of Turkey as a natural extension of European soft power in the Middle East and North Africa. Turkey would definitely hold greater sway in the region if it was a member of the EU. But that requires visionary European leaders.

"...I also attended Brand Africa Forum in South Africa. The keynote speaker was a certain Simon Anholt, a nation-branding consultant. He has branded 33 countries in his career... he criticised countries, trying to brand their countries by running commercials on some media channels.

"One of the messages we want to spread through the forum is that corporate brands are very important in developing nation brands and nations' economies," says Miller, adding that it is through telling these stories that Africa can be "positioned as the next growth frontier in terms of investment and business".

Sanctions are a hard form of economic power that Joseph Nye discusses in chapter three of his new book, The Future of Power, and a topic that is discussed widely today in relation to Syria. Many policy makers are pondering whether sanctions will be useful in convincing President al-Assad to stop killing his people.