Dismissed as low-grade by most Westerners, Nollywood productions are very successful across English-speaking Africa. They are in stark contrast to “embassy films,” African-made movies financed by the French government that rarely reach African audiences.

China's strength lies in its deep pockets, which are said to have helped it swing deals in its favor. India's advantage lies in public goodwill and Delhi hopes that this and its soft power strategy will help it build sustainable partnerships in Africa.

Brazil has become both strong confident enough to play an active role on the world stage. In an increasingly multipolar world, Brazil is emerging as a powerful voice representing the Global South in multilateral forums like the G-20, the World Trade Organization and discussions over greenhouse gas emissions.

As DIRCO we have responded to this call, by concentrating on the Youth of our country through skills development and empowerment. In this financial year, our Diplomatic Academy has taken an additional 39 Cadets that we are going to train for possible permanent absorption into the department

Now, when competing for Nile water, Cairo must deal with several governments and commercial interests. Moreover, Ethiopia...has announced plans to build a huge hydroelectric dam on its branch of the Nile that would reduce the water flow to Egypt even more.

The presence of a growing number of French-speaking Africans reflects a monumental shift in the relationship of sub-Saharan Africa to France and to the U.S. The new appreciation that French-speaking Africans display for the U.S. is significant for cultural as well as a geopolitical reasons.

India's focus on using soft power to enhance trade and investment with Africa is clearly far more appealing to local partners than the breathless grab for resources that Africans have come to associate with most of its other foreign investors.

“Maritime trade and people-to-people exchanges have drawn us closer. Today, we seek to build a modern and dynamic partnership on the strength of these traditional bonds,” Singh had said earlier after the bilateral meeting with Kikwete.