The Gambian, Namibian, Tanzanian, Zambian, and Zimbabwean ministers joined senior representatives from the Africa Development Bank, African Union, Global Partnerships Forum, and UN World Tourism Organization (UNWTO) to speak about the benefits of tourism in relation to the economy, environment and people.

Cilliers said after the election that Dlamini-Zuma’s candidacy for the AU seat was pursued with such valour in order to facilitate South Africa’s greater campaign for permanent representation on the UN Security Council. “The South African campaign for a permanent seat on the Security Council is particularly important to (DIRCO) Minister Maite Nkonae-Mashabane,” he explained.

On June 12, 2012 recent International Visitors Leadership Program (IVLP) participants Chantel Kapp-Marais and Chiza (Charles) Chiumya visited the U.S. Mission to the African Union (USAU) to brief USAU Public Diplomacy Officer Jasmine White on their experiences during their visit to the United States.

We all reserve a special place in our hearts for Nelson Mandela. Many salute the gallant efforts of Thabo Mbeki to use soft power in influencing Africa’s renewal through the New Partnership for Africa’s Development (Nepad) and the related peer review mechanism.

There’s also a strong likelihood that Chinese interest in Africa’s infrastructure will wane in time. One, because China is not in Africa out of magnanimity, but rather to extract resources and boost its soft power reach; once secured, there will be less reason to invest in infrastructure.

The institutional efforts that have been made so far to integrate African nations politically and economically have so far failed to materialize any formal strength and lack any enforcement mechanism to uphold their rules... in the future, the regional economy would be organized on both voluntary (soft power) and coercive (Nigeria’s UN military commitments and South Africa’s financial prowess) bases.

By May, A.U. diplomats had succeeded in convincing Qaddafi to sit out any new regime in liberated Libya — a fact little known in the West — but they failed to implement the roadmap fully. Their very decent proposal was lost to South Africa’s communication failures and poor public diplomacy.

Today, the USC Center on Public Diplomacy released a Media Monitor Report on "Expo Shanghai 2010 - Flaunting Nations' Beauty through the Practice of Nation Branding".