Over the past two years, Ross, 39, has been incorporating those digital platforms into the daily lives of U.S. diplomats. Dozens of U.S. ambassadors around the world now use Facebook and Twitter, and the State Department boasts nine foreign-language Twitter accounts. These technologies, Ross argues, give the U.S. a new suite of tools for exerting "smart power" to advance its interests.

Those who follow attitudes toward the West on the Arab street need to make room these days for nuance. As the daily televised drama of revolt in Libya and Syria makes plain, the desperate internal struggles, unleashed during the Arab Spring, still command center stage.

Al Jazeera helped overthrow Hosni Mubarak,...and has now turned against its onetime ally Syria. The victory over Libya—won in part with Qatari money and weapons and fighters, in addition to the soft power of Al Jazeera—may have been the crowning touch.

Since 9/11, the documentation of conflict...often by civilians carrying camera-equipped mobile phones, whose footage can be viewed almost instantaneously across the globe—actually takes precedent in the public mind over context and analysis. In 2011, when history happens, it is more often than not a nonjournalist with a pocket camera, a blog or a Twitter account who files the initial dispatch.

As one of the first countries to recognize the National Transitional Council, Qatar supplied the rebels with arms, uniforms, and $400 million in aid, while also helping the rebels sell their oil. Not least, Qatar provided invaluable moral support with its exhaustive coverage of the rebels on the Al Jazeera TV network, the emir’s powerful public diplomacy wing.

Our foreign policy should be directed at supporting resistance groups to dictators and funding radio, TV stations and the internet, in the same way the CIA did in the Cold War to undermine communism. Where is the Middle East equivalent to Radio Free Europe?

Barack Obama has not faced the continuing revolutions in the Arab world with any passion...Yet change has come, and whether Mr Obama likes it or not this will alter Middle Eastern attitudes toward the United States.