An initiative to strengthen Argentina's electoral process convened politicians, tech executives and scholars.
How postage stamps, Eataly and Argentine tango work to cultivate a national image.
A Cultural Vistas photo essay exploring the ways that international exchange changes people.
As Ambassador Arturo Sarukhan pointed out in his essay for the 2016 Soft Power 30 report, the concept of soft power is still relatively foreign to many diplomatic services in Latin America, but this is beginning to change. Several countries in the region have started developing their capabilities to tap into, systematize, and project soft power internationally. In conducting foreign policy, public diplomacy is a key instrument for countries to assert their views and leverage soft power assets.