Listen to this PRI interview with former Mexican Ambassador Sarukhan who was among the very first successful digital diplomats to use Twitter extensively in his post.
“[Twitter] has become a very powerful tool to conduct public diplomacy,” Sarukhan says. “Public diplomacy is about engaging and about winning hearts and minds.”
In this video, former Mexican Ambassador to the U.S. Arturo Sarukhan discusses his own history and path to becoming a diplomat. He also offers advice to aspiring public diplomats on perseverance and what may lie ahead for them.
On the eve of President Obama's visit to Mexico, Robert Siegel speaks with Arturo Sarukhan, former Mexican ambassador to the United States. They discuss the security situation in Mexico, the prospects for immigration reform and the trade agreements shared by the two countries.
During the "Public Diplomacy of the Americas" conference hosted by the USC Association of Public Diplomacy Scholars, former Mexican Ambassador to the U.S. Arturo Sarukhán discussed U.S.- Mexico relations, highlighting the importance of increasing the digital component of Mexico's diplomacy to deal with issues such as trade relations, transnational crime, and immigration.