Digital Diplomat Arturo Sarukhan on Twiplomacy

More and more governments are turning to social media platforms as a public diplomacy tool with Twitter being among the most popular ones. In this podcast, former Mexican Ambassador to the United States, Arturo Sarukhan, in an interview with PRI's The World, talks about his use of Twitter to engage with the American public in English. Ambassador Sarukhan, who is a CPD Distinguished Fellow, also tweeted in Spanish to reach the Mexican diaspora in the United States. He highlights the benefits of using social media as a diplomatic tool for engagement, listening, and impacting narratives.

To read the original story on PRI, click here


Visit CPD's Online Library

Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy.